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LinkedIn Learning

Product Management: Customer Development

via LinkedIn Learning

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Overview

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Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.

Syllabus

Introduction
  • Welcome
1. Customer Development
  • Introduction to customer development
  • Four stages of customer development
2. Identifying a Problem
  • Where product ideas come from
  • Overview of customer discovery
  • What is a problem hypothesis?
  • Create your own problem hypothesis
3. User Research
  • Performing user research
  • Define your target market
  • Secondary research techniques
  • Primary research techniques
  • How to create a screener
4. User Surveys
  • What makes a good survey?
  • How to create a survey
  • How to analyze survey results
5. User Interviews
  • What makes a good interview?
  • How to create an interview template
  • How to conduct a user interview
  • How to analyze interview results
Conclusion
  • When to confirm or pivot

Taught by

Jay Clouse

Reviews

4.7 rating at LinkedIn Learning based on 962 ratings

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