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LinkedIn Learning

Personal Branding on Social Media

via LinkedIn Learning

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Overview

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Learn how to build and manage an authentic, compelling personal brand on social media. Get tips for delivering content, tracking your progress, developing partnerships, and more.

Syllabus

Introduction
  • Let's build your personal brand right
1. Define Your Value
  • Laying the foundation
  • Create an ideal client profile
  • Identify your strengths
  • Create your personal brand statement
  • Using your personal profile to showcase your brand
2. Create a Profile That Speaks to Your Ideal Customer
  • Define and highlight your expertise
  • Capitalize on platform opportunities
  • Create a timetable for updates
3. Create Compelling Content
  • Explore content opportunities
  • Content principle: Quality over quantity
  • Deliver engaging content
  • Track your data
4. Target Your Audience
  • Social media ad basics
  • Boosting a post on Facebook
  • Twitter ad basics
  • Create a cross-platform plan
  • Develop partnerships
Conclusion
  • Next steps

Taught by

Jennifer W. Jessie

Reviews

4.5 rating at LinkedIn Learning based on 603 ratings

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