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Personal Branding on Social Media

via LinkedIn Learning

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Learn how to build and manage an authentic, compelling personal brand on social media. Get tips for delivering content, tracking your progress, developing partnerships, and more.

Syllabus

Introduction

Let's build your personal brand right

1. Define Your Value

Laying the foundation
Create an ideal client profile
Identify your strengths
Create your personal brand statement
Using your personal profile to showcase your brand

2. Create a Profile That Speaks to Your Ideal Customer

Define and highlight your expertise
Capitalize on platform opportunities
Create a timetable for updates

3. Create Compelling Content

Explore content opportunities
Content principle: Quality over quantity
Deliver engaging content
Track your data

4. Target Your Audience

Social media ad basics
Boosting a post on Facebook
Twitter ad basics
Create a cross-platform plan
Develop partnerships

Conclusion

Next steps

Taught by

Jennifer W. Jessie

Reviews

4.5 rating at LinkedIn Learning based on 603 ratings

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