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LinkedIn Learning

Mobile Marketing Strategy

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Crafting an effective mobile marketing strategy
  • What you need to know
  • The state of mobile marketing
1. Laying the Mobile Marketing Strategy Foundation
  • Mobile marketing strategy essentials
  • Mobile marketing tools for success
2. Apply Marketing Strategy: 101 Considerations to Mobile
  • Use the insights from a mobile competitive analysis
  • Map the client journey
3. Attract Your Ideal Mobile Clients
  • Identify your ideal client
  • Gather audience intelligence
4. Developing the Mobile Marketing Plan
  • Marketing your mobile app
  • Engage with existing customers via SMS text messaging
  • Mobile-first marketing via email
  • Get set up for mobile commerce
  • Select your mobile marketing tactics and channels
5. Successful Mobile Marketing Campaigns
  • Successful mobile marketing campaign examples
  • Campaign analysis: Why it worked
Conclusion
  • Working with third-party partners
  • Legalities surrounding mobile marketing
  • Next steps in mobile marketing strategy

Taught by

Keitha Maciel

Reviews

4.7 rating at LinkedIn Learning based on 78 ratings

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