Marketing Tools: Social Media

Introduction

• Discover the social media tools you need
• What to look for in social media tools

1. Utilizing Built-In Social Media Tools

• Build custom ad audiences with Facebook Business Suite
• Use Twitter Analytics to evaluate the success of your tweets
• Utilizing Facebook and Instagram Messenger
• Post long-form video content on Instagram with IGTV

2. Multipurpose Social Media Management Suites

• Discover the value of Hootsuite
• Explore the top features of Sprout Social
• Manage social posts with Buffer
• Optimize your social presence with Semrush

3. Social Media Automation Tools

• Improve your reach on Instagram with Kicksta
• Easily schedule Instagram posts with Later
• Automate evergreen social posts with Meet Edgar
• Implement a Facebook Messenger bot with MobileMonkey

4. Content Discovery and Design

• Curate content with Feedly
• Discover effective content with BuzzSumo
• Create images and videos with Canva
• Create gifs with GIPHY

5. Social Media Analytics Tools

• Review detailed YouTube analytics with TubeBuddy
• Measure the success of your posts with Sendible
• Review detailed analytics for Instagram with Tailwind

Conclusion

• Next steps