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Marketing on Instagram

via LinkedIn Learning

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Overview

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Learn how to market your product or service on Instagram. Explore features and strategies that can help improve your online presence and boost sales.

Syllabus

Introduction

Marketing your business on Instagram

1. Instagram Profile Setup and Orientation

Tour the Instagram user interface
Convert to an Instagram professional account
Optimizing your professional Instagram profile
Optimizing uploads of photos and videos
Modify Instagram settings
Using Instagram on a computer

2. Get Started with Marketing on Instagram

Explore models of business success
Built-in tools for marketing
Interact with the community to build trust

3. Develop a Marketing Strategy for Instagram

Content ideas and strategies for Instagram
Create a unique style on Instagram
Research your competition on Instagram
Utilize hashtags with a posting schedule

4. Implement Your Instagram Marketing Campaign

Marketing with Instagram Stories
Marketing with Instagram Reels
Marketing with IGTV
Marketing with live video on Instagram
Using Instagram Shopping posts
Content marketing with Instagram Guides
Leveraging Instagram paid ads

5. Optimize Your Marketing Strategy on Instagram

Review Instagram Insights to optimize marketing strategy
Run polls and ask questions on Instagram
Saving Instagram Stories as Story Highlights
Embedding Instagram photos into websites
Useful Instagram enhancement platforms

Conclusion

Additional resources

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 1083 ratings

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