Marketing Analytics: Presenting Digital Marketing Data

Introduction

• The power of presenting digital marketing data

1. Think of People before Content

• Generate interest and action with analytics presentations
• Whom are you connecting with in your presentation?
• Audience and presenter assumptions
• Level of audience involvement and collaboration

2. Designing the Data Journey

• The strategy of narrative format: Discovery and explanation
• The strategy of narrative format: Request and call to action
• Presentation flow in marketing reports
• Enhancing the data story

3. Displaying Data Types

• Metrics and measurements to include in slides
• Visualizing with charts in presentations
• Callouts and highlights
• Takeaways, comparisons, and action items

4. Visualizing the Purpose

• Consistency and credibility in marketing presentations
• Data visualization in marketing presentations
• Text content and messaging in marketing presentations
• Simplifying content in marketing presentations

5. Creative Ways to Build Presentations

• Unique data presentation tools