Marketing Analytics Foundations

Introduction

• Setting the stage for marketing analytics foundations
• Discovering the power of marketing analytics

1. Exploring Key Marketing Metrics

• Identifying the most important metrics to achieve your goals
• Navigating key marketing metrics for different organizations
• Selecting the most relevant metrics for your organization

2. Understanding Key Performance Indicators

• Understanding the importance of setting KPIs
• Defining actionable KPIs for your organization
• Analyzing effective KPIs examples
• Crafting a relevant KPI
• Aligning KPIs with organizational goals

3. Building Your Marketing Metrics Dashboard

• Choosing the right tools for measuring marketing metrics
• Creating impactful dashboards for different stakeholders
• Defining your essential metrics
• Communicating data across the organization

Conclusion

• Implementing your marketing analytics strategy
• Next steps to succeed in marketing analytics