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LinkedIn Learning

Market Research: B2B

via LinkedIn Learning

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Overview

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Learn how to conduct B2B market research to inform your marketing strategy, product development, and business plan.

Syllabus

Introduction
  • How to conduct B2B market research
1. Best Practices for B2B Market Research
  • Mindset of a B2B marketer
  • B2B buyer personas for market research
  • Journey mapping in B2B market research
2. Critical Planning for Successful B2B Market Research
  • Planning your market research project
  • Defining your research goals
  • Internal stakeholder interviews
  • Selecting the best methodologies for B2B market research
  • Agenda for team kickoff meeting
  • Asking the right research questions in B2B market research
3. Applying Effective B2B Research Methodologies
  • Landscape analysis for B2B market sizing
  • In-depth interviews (IDIs) for B2B market research
  • Surveys: Traditional and video options
  • Recruiting a B2B audience and budgeting for market research
Conclusion
  • Implementing your B2B market research plan

Taught by

Sarah Weise

Reviews

4.7 rating at LinkedIn Learning based on 746 ratings

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