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LinkedIn Learning

Managing for Better Ideas

via LinkedIn Learning

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Overview

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Learn about how to enable and inspire groups to collaborate effectively and produce better creative ideas.

Syllabus

Introduction
  • Why collaborative creativity is the future
1. Creating an Environment Where Great Ideas Can Flourish
  • Defining the problem you’re trying to solve
  • How to get other decision-makers onboard
  • Curating the best team to solve a problem
2. The Ingredients of Great Ideas
  • Useful versus irrelevant research and why it matters
  • The importance of insight in idea generation
  • Writing a powerful creative brief
3. Idea Generation in Groups, Individuals, and Teams
  • Getting the best ideas from diverse groups
  • Getting ideas from individuals
  • How to inspire your team
4. How to End up with the Best Ideas
  • How to judge ideas more effectively
  • Turning good ideas into great ideas
  • Simple ways to test your ideas
Conclusion
  • Next steps

Taught by

Dave Birss

Reviews

4.7 rating at LinkedIn Learning based on 785 ratings

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