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Learning PPC with Google Ads

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Overview

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Learn how to drive traffic to your website and products using pay-per-click (PPC) advertising with Google Ads.

Syllabus

Introduction
  • Grow your business with PPC
1. Introduction to PPC Marketing
  • What is PPC marketing?
  • Where does PPC fit in the funnel?
  • Is PPC right for your business?
  • Understand your target audience
  • Distinguish PPC, SEO, and programmatic
2. Keyword Research and Writing Ad Copy
  • How to do keyword research
  • Pick the right keywords
  • Keyword organization
  • Keyword match type
  • What are negative keywords
  • Write ad copy that sells
3. Launching Your First PPC Campaign
  • PPC campaign goals
  • PPC campaign settings
  • PPC campaign structure
  • Conversion tracking for PPC campaigns
4. PPC Campaign Optimization
  • Using a search query report (SQR)
  • Cost per click (CPC) and bid management
  • Google Ads Editor for PPC campaigns
Conclusion
  • Continue learning about PPC

Taught by

Duane Brown

Reviews

4.5 rating at LinkedIn Learning based on 329 ratings

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