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LinkedIn Learning

Leading with Purpose

via LinkedIn Learning

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Overview

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Learn how to lead with purpose. Use purpose to connect employees to your company, inspire innovation, increase revenue, and emerge as a highly regarded leader.

Syllabus

Introduction
  • Employees crave purpose
  • The financial case for purpose-driven leadership
1. Establishing a Purpose
  • Profit is not a purpose
  • Identifying your customer
  • Naming and claiming a purpose statement
  • Building purpose into an organizational narrative
2. Your Leadership Narrative
  • Defeating the competition is not a rallying cry
  • Getting clear on your backstory
  • Being brutal about airtime
  • Metrics vs. mediocrity
3. Engaging Your Team
  • The folly of internal customers
  • Purpose in marketing
  • Purpose in sales
  • Culture vs. collateral
  • Disarming the naysayers
4. Building Purpose to Last
  • Decision-making
  • Believing in the dignity of your business
  • Life on purpose
Conclusion
  • Next steps

Taught by

Lisa Earle McLeod

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4.7 rating at LinkedIn Learning based on 721 ratings

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