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LinkedIn Learning

Lead Generation Foundations

via LinkedIn Learning

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Overview

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Grow your business with lead generation. Learn a proven lead-gen strategy for attracting prospects and converting them to leads and loyal customers who advocate for your brand.

Syllabus

Introduction
  • Let's improve your lead generation
1. Set Business Objectives
  • Objectives
  • Key performance indicators (KPIs)
2. Entice Prospects
  • Target your audience
  • Know the competition
  • Create relevant content
  • Publish regularly
  • Website design
3. Convert Prospects to Qualified Leads
  • Compelling offer
  • Call to action (CTA)
  • Landing page
  • Effective form
  • Database
4. Transform Leads to Customers
  • Lead scoring
  • Customized experience
  • Nurture leads
  • Human interaction
5. Create a Positive Purchase Experience
  • Purchase process
  • Retargeting
6. Exceed Customer Expectations
  • Loyal customers
  • Reward customers
  • Social monitoring
7. Create Loyal Advocates
  • Amplify followers
  • Referrals
  • Testimonials
8. Measure and Optimize
  • Measure
  • Optimize
Conclusion
  • Next steps

Taught by

Dina Shapiro

Reviews

4.7 rating at LinkedIn Learning based on 870 ratings

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