Coursera Plus Annual is 40% Off — Ends June 29.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

How to Write a Press Release

via LinkedIn Learning

Write review
Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More → Boot.dev Ad

The Most Addictive Python and SQL Courses

Learn More →

Overview

AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.

Syllabus

Introduction
  • Write an effective press release
1. Press Release Basics
  • What is a press release?
  • Why is a press release important?
  • Press release vs. media alert
2. Press Release Prework
  • Define your news
  • Gather assets
3. Write Your Press Release
  • Write an outline
  • Write a headline and subhead
  • Write the first paragraph
  • Gather stakeholder quotes
  • Connect to trends
  • Gather testimonial quotes
4. Amplify Your Press Release
  • How to distribute your press release on newswires
  • How to use social media to amplify your press release
  • How to build a media strategy for your press release
  • How to share your press release in marketing collateral
Conclusion
  • How to further hone your press release skills

Taught by

Andrea Holland

Reviews

4.8 rating at LinkedIn Learning based on 31 ratings

Start your review of How to Write a Press Release

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.