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Google Analytics Quick Start

via LinkedIn Learning

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Overview

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This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.

Syllabus

Introduction

Unlock the power of Google Analytics

1. Google Analytics Foundations

The importance of digital analytics
How does Google Analytics work
Google Analytics hierarchy

2. Google Analytics Key Functionality

Dimensions and metrics in Google Analytics
Channels in Google Analytics
Source and medium in Google Analytics
Campaign Tracking in Google Analytics

3. Getting Started with Google Analytics

Setting up Google Analytics
Tracking data in Google Analytics
Learning Google Analytics reports
Navigating Google Analytics interface
Google Analytics acquisition reports
Google Analytics engagement reports
Google Analytics demographics reports
Viewing audiences and analysis

Conclusion

Your path forward with Google Analytics

Taught by

Brad Batesole and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 1345 ratings

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