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Learn to use advanced segmentation in Google Analytics to measure users and build audiences.
Google Analytics (GA4): Audience-Building and Segmentation
Overview
Syllabus
Introduction
- Leveraging audience-building and user analysis with GA4
- How to scope segmentation in GA4 vs. Universal Analytics
- How to differentiate and appraise the audience tools in GA4
- How User-ID and Data Import can broaden user measurement
- How dimensions and events build audiences in GA4
- Leveraging templates for segmentation in GA4
- How conditions and membership determine user inclusion
- Audience building with scoping and exclusions
- How to use conditions based on time in GA4
- Predictive audience membership and predictive audiences
- How to enhance your segmentation with events and dimensions
- How to implement user properties in GA4
- How to report on audiences and segments in GA4
- Applying audiences beyond the GA4 interface
- Segmenting users within the Advanced Analysis tool
- Exploring segments based on user funnels in GA4
- Exploring segments based on the user journey in GA4
- Exploring segments based on segment overlap and cohorts
- Start leveraging GA4 audience in your marketing analysis
Taught by
Samantha Barnes
