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LinkedIn Learning

Good Design Drives Business

via LinkedIn Learning

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Overview

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Good design is critical to driving business. Discover how top designers like Sean Adams and Amy Balliett are using design-driven solutions to fuel company success.

Syllabus

1. Sean Adams
  • Design is universal
  • Design is communication—not style
  • Typefaces and your resume
  • Design thinking for business planning
  • Need a new logo? Maybe not
  • Do you know your brand equity?
  • Finding solutions to problems through design thinking
2. Bonnie Siegler
  • Focus groups are terrible
  • What to say (or not say) to your design team
  • A good design brief
3. Justin Ahrens
  • Design is process
  • Design as a business approach
  • Designing your culture
4. Amy Balliett
  • Why quality design is far more important than quantity
  • Realistic budgeting for visual content
  • The ROI of visual content for business
  • Freelance vs. agency vs. in-house
  • Business goals should drive visual content
  • Negotiating the cost of your visual content
  • Realistic timing of visual content development
  • Working with an agency for visual design

Taught by

Sean Adams, Amy Balliett, Bonnie Siegler and Justin Ahrens

Reviews

4.7 rating at LinkedIn Learning based on 146 ratings

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