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LinkedIn Learning

Customer Insights and Consumer Analytics for Organizations: Concepts

via LinkedIn Learning

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Overview

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Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.

Syllabus

Introduction
  • Climb inside your customer's mind
  • Customer insights and analytics
1. Process Overview
  • Process
  • Strategy
  • Design
  • Implement
  • Measure
  • Governance
2. Outcomes
  • Insights and understanding
  • Loyalty
  • Lower cost channels
  • Performance improvement
3. Infrastructure
  • Cloud computing
  • Machine learning
  • Business intelligence
  • Natural language processing
4. Skills
  • Executive level
  • Advocating for the consumer
  • Data science
  • Analytical reasoning
5. Policies
  • Data privacy
  • Data security
  • Data ethics
Conclusion
  • Next steps

Taught by

Chris DallaVilla

Reviews

4.6 rating at LinkedIn Learning based on 409 ratings

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