Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Customer Advocacy

via LinkedIn Learning

Go to class Write review
GetSmarter Ad

AI Adoption - Drive Business Value and Organizational Impact

Learn More → Boot.dev Ad

The Most Addictive Python and SQL Courses

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn to how to use customer advocacy to improve customer experiences and create loyal customers who are promoters of your products and brand.

Syllabus

Introduction
  • Build a culture of customer advocacy
1. Principles of Customer Advocacy
  • What is customer advocacy?
  • Why is customer advocacy important?
  • Traits of successful customer advocacy initiatives
  • Empowering employees to be customer advocates
  • Harnessing service and operations
  • Identifying cross-functional benefits
2. Customer Advocacy: Moving from Insight to Action
  • A structured approach to customer advocacy
  • Knowing your customers
  • Creating the means to act
  • Prioritizing and taking action
  • Assessing results
3. Nurturing Customers to Become Brand Advocates
  • The power of brand advocates
  • Passive promoters
  • Active promoters
  • Keeping the momentum
Conclusion
  • Developing a culture of customer advocacy
  • Continuing to cultivate customer advocacy

Taught by

Brad Cleveland

Reviews

4.6 rating at LinkedIn Learning based on 872 ratings

Start your review of Customer Advocacy

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.