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LinkedIn Learning

Customer Advocacy

via LinkedIn Learning

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Overview

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Learn to how to use customer advocacy to improve customer experiences and create loyal customers who are promoters of your products and brand.

Syllabus

Introduction
  • Build a culture of customer advocacy
1. Principles of Customer Advocacy
  • What is customer advocacy?
  • Why is customer advocacy important?
  • Traits of successful customer advocacy initiatives
  • Empowering employees to be customer advocates
  • Harnessing service and operations
  • Identifying cross-functional benefits
2. Customer Advocacy: Moving from Insight to Action
  • A structured approach to customer advocacy
  • Knowing your customers
  • Creating the means to act
  • Prioritizing and taking action
  • Assessing results
3. Nurturing Customers to Become Brand Advocates
  • The power of brand advocates
  • Passive promoters
  • Active promoters
  • Keeping the momentum
Conclusion
  • Developing a culture of customer advocacy
  • Continuing to cultivate customer advocacy

Taught by

Brad Cleveland

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4.6 rating at LinkedIn Learning based on 1104 ratings

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