Cross-Functional Sales Teams

Introduction

• Developing a high-performing cross-functional sales team

1. Understanding the Cross-Functional Sales Team

• Defining the cross-functional sales team
• Typical members of cross-functional sales team
• Advantages of cross-functional sales team
• Disadvantages of cross-functional sales team

2. Cross-Functional Sales Strategy

• Understanding your buyer
• Creating internal goals and objectives
• Defining the process

3. Cross-Functional Communication

• Creating the right communication strategy
• Setting expectations
• Tools and technology

4. Defining Cross-Functional Success

• Internal metrics
• External metrics

Conclusion

• Next steps