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LinkedIn Learning

Creating a Communications Strategy

via LinkedIn Learning

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Overview

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Learn how to develop a communications strategy that can help you to be a masterful communicator and break through the noise, connecting with your audience consistently and clearly.

Syllabus

Introduction
  • Strategic communications
1. What Is a Communications Strategy?
  • Components of a communications strategy
  • Who to include in the development of your strategy
  • Plan for the resources you need to implement your strategy
2. Creating Your Communications Strategy
  • Personalize your communications strategy
  • Communicate clear and actionable messages
  • Planning for a crisis
3. Implementing Your Strategy
  • Build your communications team strategically
  • Make your communications strategy resonate across channels
  • Assess your communications strategy
Conclusion
  • Adapting your communications strategy

Taught by

Mory Fontanez

Reviews

4.7 rating at LinkedIn Learning based on 3237 ratings

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