Strategic Communications in Technical Organizations

Johns Hopkins University via Coursera Specialization

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Details

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

12 weeks, 7 hours a week

Found in

Overview

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This Specialization is intended for post-graduate students seeking to develop effective communication skills. Through a series of courses, you will cover key topics such as audience analysis, communication styles, leadership communications, managing communications in teams, ethical communication, intercultural communication, and persuasive communications. This preparation will equip you to handle various organizational scenarios, craft winning responses to Requests for Proposals (RFPs), and deliver effective technical presentations. We intend to prepare you for different organizational scenarios using a combination of lectures, videos, and readings. Communication skills only improve through practice, so the instructive components will be complemented by self-reflective readings and assignments to help you apply the material presented in the course. Finally, the design of this course reflects current best practices in the science of learning, ensuring that you will find this course both fun and enlightening!

Syllabus

Course 1: Foundations of Strategic Communications
Course 2: Advanced Communication Strategies
Course 3: Effective Presentations and Persuasive Writing

Courses

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21 hours 49 minutes
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This course "Advanced Communication Strategies" equips learners with advanced communication skills needed to navigate complex technical and business settings. By understanding the dynamics of both constructive and destructive conflict, students will develop strategies to resolve issues, foster innovation, and enhance team performance. Learners will also explore ethical principles and apply them to workplace communication, ensuring that messaging is both impactful and responsible. What makes this course unique is its focus on real-world applications, including negotiation techniques and the power of storytelling to communicate organizational strategy. Students will engage in interactive exercises, such as team brainstorming and conflict resolution scenarios, preparing them to lead with confidence. Upon completing the course, learners will be able to manage communication in diverse settings, drive organizational success, and enhance their leadership effectiveness.
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10 hours 35 minutes
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The course "Effective Presentations and Persuasive Writing" equips learners with the tools to craft and deliver impactful technical presentations and develop persuasive communication skills. Through this course, students will master the art of designing clear, engaging slides and structuring persuasive arguments tailored to diverse audiences. Learners will also gain insights into the intricacies of Requests for Proposals (RFPs) and related documents, sharpening their ability to analyze competitive strategies and write winning proposals. What sets this course apart is its focus on real-world applications, from understanding team communication dynamics and cultural diversity to developing elevator pitches and mastering human-centered design principles. Students will also explore the latest trends in communication, ensuring they stay ahead in an ever-evolving professional landscape. By the end of the course, participants will be able to confidently present complex ideas, influence audiences through well-constructed arguments, and continuously enhance their communication skills throughout their careers. This course is ideal for professionals looking to boost their presentation and writing abilities in technical and persuasive contexts.
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15 hours 54 minutes
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The "Foundations of Strategic Communications" course equips learners with the skills to master professional, technical, and leadership communication strategies. By completing this course, participants will be able to analyze audiences, craft effective messages, and adapt their communication style to fit organizational cultures. Key learning outcomes include enhancing emotional intelligence, improving listening and nonverbal communication, and overcoming common communication barriers. Learners will also develop leadership communication skills, enabling them to influence and foster collaboration in both team settings and external engagements. What makes this course unique is its practical focus on applying communication models in real-world scenarios. Learners will gain the confidence to manage diverse audiences and complex workplace dynamics. The course emphasizes tailoring communication strategies based on audience analysis, ensuring learners are prepared for a variety of professional environments. By the end of the course, participants will have the tools to communicate persuasively, lead with influence, and foster stronger workplace relationships. This course provides a competitive advantage in both career growth and personal development by empowering learners with the ability to strategically communicate in any setting.