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LinkedIn Learning

Consulting Foundations: The Concept of Value

via LinkedIn Learning

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Overview

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Consultants: Learn how to maximize the value you create for clients and connect that value to your pricing and services.

Syllabus

Introduction
  • What is value, really?
1. Value-Oriented Consulting
  • Defining value-based pricing
  • Value is key to the success of your practice
2. Identifying Sources of Value
  • Understanding your unique value proposition
  • The four types of value to offer clients
  • Understanding what your clients value
3. Value-Based Pricing
  • Developing value-based options for your clients
  • When you shouldn’t focus your pricing on value
  • Packaging your value for passive income
4. Overcoming Challenges
  • How to avoid being seen as a commodity
  • How to determine the value of custom consulting
  • How to move beyond hourly
  • 10 questions to unearth value with clients
Conclusion
  • Next steps

Taught by

Robbie Kellman Baxter

Reviews

4.5 rating at LinkedIn Learning based on 271 ratings

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