Business Analytics: Marketing Data

Introduction

• Grow your business with marketing data

1. Build a Marketing Analytics Strategy

• Align marketing goals with KPIs
• Build a marketing analytics framework
• Segment and analyze user types in GA4

2. Optimize Your Marketing Technology Stack

• Integrate your marketing technology stack
• Set up custom tracking in Google Tag Manager
• Troubleshoot and fix tracking issues
• Build a reporting infrastructure backend

3. Build Dashboards and Reports for Marketing Analytics

• Connect data sources and visualize in Looker Studio
• Build self-serve marketing dashboards
• Blend multiple data sources in Looker Studio
• Use GA4 Explore reports for quick insights

4. Measure, Analyze, and Optimize Marketing Performance

• Measure and report on marketing ROI
• Analyze search data with Google Search Console
• Identify marketing trends and performance insights

5. Apply Advanced Marketing Analytics Techniques

• Implement privacy and consent standards in tracking
• Import offline conversions into ad platforms
• Use predictive analytics to build marketing audiences

Conclusion

• Drive smarter marketing strategies with data