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LinkedIn Learning

Business Analytics: Marketing Data

via LinkedIn Learning

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Overview

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Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.

Syllabus

Introduction
  • Gaining marketing insights
1. Intro to Marketing Data
  • The value of data
  • Common challenges
  • Data source map
  • Types of analysis
2. Marketing Data Metrics and Goals
  • Tools for studying your data
  • Metrics to track
  • Goals in Google Analytics
3. Utilizing Data Visualization
  • Data visualization basics
  • Reporting infrastructure
  • Marketing dashboard
4. Evaluating Your Marketing
  • Key performance indicators
  • Click-through rates
  • Open rates
  • Finding insights in dashboards
5. Resources for Business Analytics
  • Engaging with community forums
  • Utilizing Reddit
  • Watching YouTube
Conclusion
  • Time to analyze

Taught by

John David Ariansen and Madecraft

Reviews

4.6 rating at LinkedIn Learning based on 1109 ratings

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