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LinkedIn Learning

B2B Go-to-Market Strategy: How to Transform Your Business

via LinkedIn Learning

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Overview

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Gain a practical B2B Go-to-market playbook to help you align your teams with a common goal.

Syllabus

Introduction
  • How to build your go-to-market process
1. Mapping a B2B Go-to-Market Process
  • Navigating GTM as a process
  • Helping your CEO make better GTM decisions
  • Defining your niche in B2B GTM
  • Justifying the role of RevOps for GTM
  • Valuing customer retention in your GTM model
  • Mapping GTM strategy to the customer buying experience
  • Elevating customer voice in your GTM strategy
  • Aligning stakeholders in your GTM strategy
2. Using a B2B Go-to-Market Strategy for Growth
  • Using a GTM growth framework for your B2B business
  • Identifying your ideal customer profile (ICP)
  • How to operate your business more effectively
  • Getting ready to scale your B2B business
  • Finding the best path to grow your B2B business
Conclusion
  • Refining your GTM strategy

Taught by

Sangram Vajre

Reviews

4.7 rating at LinkedIn Learning based on 727 ratings

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