B2B Foundations: Content Marketing

Introduction

• Modern content marketing for B2B brands

1. How to Build a B2B Content Marketing Model

• Why you need to bend the traditional marketing funnel
• How to segment content based upon purpose: 3H framework

2. How to Craft Your B2B Content Assets: Hero, Help, and Hub

• How to drive B2B brand awareness using Hero content
• How to achieve SEO success using Help content
• How to stay top of mind using Hub content

3. Building on the B2B Content Marketing Model

• How to segment content based upon purpose: 6H framework

4. How to Craft Your B2B Content Assets: Heart, Happy, and Human

• How to drive conversions using Heart content
• How to encourage customers to stay with Happy content
• How to turn customers into advocates using Human content

5. How to Generate a B2B Content Value Chain

• How to layer the creation of B2B marketing content
• How to build a comprehensive B2B content plan
• Apply your B2B traffic generating activities to the model

Conclusion

• Be purpose driven with your content creation