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LinkedIn Learning

Analyzing Sales Competitors

via LinkedIn Learning

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Overview

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Increase sales by knowing the competition. Learn how to evaluate sales competitors with these smart sales strategies.

Syllabus

Introduction
  • Sales strategy: How to analyze your competition
1. Getting Started in Your Competitive Analysis
  • Identifying your sales competitors
  • Being objective in your competitor analysis
  • Performing an honest side-by-side competitor evaluation
2. Best Practices in Your Competitive Analysis
  • Staying current on your competition
  • Recognizing your competitor's strengths
3. How to Collect Competitor Insight
  • Reviewing competitor marketing collateral
  • Assessing competitor marketing messages
  • Getting insights from former employees
  • Don't get caught up
Conclusion
  • Keeping the right sales mindset

Taught by

Jeff Bloomfield

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4.7 rating at LinkedIn Learning based on 300 ratings

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