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LinkedIn Learning

AI Essentials for Marketers

via LinkedIn Learning Path

Overview

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Explore how AI is transforming marketing with this comprehensive learning path. Learn key AI concepts and tools to enhance your strategies and operations. Gain insights into machine learning, predictive AI, and generative AI, and develop skills for lead generation, content creation, and strategic implementation. Complete these courses to stay ahead in AI-driven marketing innovation. Start today to revolutionize your approach!
  • Identify high-impact AI use cases for marketing.
  • Automate marketing workflows with AI tools.
  • Harness AI to boost SEO strategies and tactics.
  • Unlock the potential of AI-driven content generation.

Syllabus

Courses under this program:
Course 1: Everyday AI Concepts
-Learn key artificial intelligence concepts and discover how AI can benefit your team, organization, products, and services.

Course 2: Generative AI for Digital Marketers
-Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Course 3: How to Generate Marketing Leads with AI
-Get the knowledge and skills you need to leverage artificial intelligence for lead generation.

Course 4: Nano Tips for Using ChatGPT for Marketers with Ross Simmonds
-Learn how you can use ChatGPT and AI to help your realize your marketing goals.

Course 5: How to use ChatGPT for Content Creation
-Explore the key features and capabilities of ChatGPT for social media content creation.

Course 6: Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung
-Get quick, bite-sized tips on using AI to revolutionize your marketing. Each video is less than two minutes long, so you can make learning fit into even your busiest days.

Courses

Taught by

Doug Rose, Martin Waxman, MCM, APR, Lorenzo Johnson, Ross Simmonds, Nicky Saunders and Joanna Yung

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