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LinkedIn Learning

Advanced Product Marketing

via LinkedIn Learning

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Overview

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Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.

Syllabus

Introduction
  • Next-level product marketing
  • What is advanced product marketing?
1. Product Marketing Research
  • Why product marketing needs research
  • Research design methodologies
  • Relationship with other researchers
  • Writing personas
2. Product Marketing Positioning
  • Competitive positioning
  • Relationship with product managers
3. Product Marketing Messaging
  • Building a brand house
  • Breaking down messaging types
4. Product Marketing: Go to Market
  • Determining market opportunities
  • Relationship with marketing
  • Completing a go-to-market plan
  • Agile marketing for product marketers
Conclusion
  • Next steps

Taught by

Jonathan Chang

Reviews

4.6 rating at LinkedIn Learning based on 1184 ratings

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