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LinkedIn Learning

Advanced Lead Generation

via LinkedIn Learning

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Overview

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Learn how to align your sales and marketing approaches and generate enough leads to hit your business goals. Get actionable strategies for developing demand generation programs.

Syllabus

Introduction
  • Create predictable demand for your organization
1. Developing Objectives and Goals
  • Start with business objectives
  • Build a simple funnel model
  • Confirm goals and assumptions with sales
  • Identify risk factors and pivot points
2. Target Audience Definitions
  • Ideal customer profile
  • Buyer personas
  • Buying committee detail
  • Buying journey development
  • Commercial insights
  • Messaging and content map
3. Campaign Development
  • Buying journey stages
  • Developing offers
  • Conversions and intent signals
  • Interest follow-up planning
4. Campaign Plan, Execution, and Follow-Up
  • Channel plan and mapping
  • Sales enablement and coordination
  • Evaluation and refinement
Conclusion
  • This is only the beginning

Taught by

Matt Heinz

Reviews

4.6 rating at LinkedIn Learning based on 764 ratings

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