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LinkedIn Learning

Advanced Business Development: Communication and Negotiation

via LinkedIn Learning

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Overview

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Learn strategies that can help experienced business development reps communicate strategically and navigate complex negotiations.

Syllabus

Introduction
  • Taking it to the next level
1. Communication Planning
  • Leverage your research
  • Question planning
  • Anticipate objections
  • 10 seconds before your sales call
2. Engaging Your Customer
  • When to talk and when to listen
  • Perfect your body language
  • Expedite a stalled sales process
  • Negotiate with purpose
  • Ask for the close
3. Leveraging Your Tools, Collateral, and Materials
  • Talk about case studies
  • Personalize your pitch deck
  • Connect to marketing
4. Building Your Sale to Last
  • Make the handoff
  • Contract renewal
  • Expand your breadth
Conclusion
  • Next steps

Taught by

Lisa Earle McLeod and Elizabeth (McLeod) Lotardo

Reviews

4.7 rating at LinkedIn Learning based on 1742 ratings

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