Innovation & Entrepreneurship Mindset
Fundação Instituto de Administração via Coursera Specialization
Overview
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This innovative program encompasses a diverse range of content, covering ideation, business model development, and entrepreneurial strategies. Learners can expect to cultivate a mindset of innovation, acquire skills in product and service design, and gain insights into market trends. Industry partnerships provide invaluable connections to entrepreneurial ecosystems, enhancing the learning experience with real-world insights and opportunities for collaboration and mentorship in the dynamic field.
Syllabus
- Course 1: Introduction to Strategy
- Course 2: Strategic Management
- Course 3: Innovation Management
- Course 4: Entrepreneurship
Courses
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In this course you will learn how organizations manage the development of new products and services. We will go over the main tools used to manage innovation projects, how to develop radical innovations, and how to leverage external partnerships to develop novel solutions. Unlike most innovation courses, our focus will be on the practical and managerial side of innovation. By the end of this course, you will be able to understand how organizations manage innovative projects and how you can do it in your own organization.
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Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.
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Participants will learn key aspects of business ideation, planning, and execution, developing the ability to create and manage successful entrepreneurial ventures. Through a combination of theoretical knowledge and practical exercises, this course prepares individuals to navigate challenges, seize opportunities, and drive innovation in the entrepreneurial landscape.
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This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life. The art and science of strategy is important because it offers tools to support decision making in volatile, uncertain, chaotic, and ambiguous scenarios. As a strategist, you will need to make decisions with information incomplete and often contradictory. The lack of access to information can be partially addressed with the analysis techniques that you will learn in this course. This course will be focused and will offer some of the most important tools for the elaboration of the strategy and will develop your ability to use them.
Taught by
Edson Ito and Matheus Graciani