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Independent

AEO Masterclass: AI Search Beyond SEO

via Independent

Overview

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Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate.This is an interactive course with Q&A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework & methodology for your brand to win.

Syllabus

  • Introduction to AI Search and Answer Engines
  • Google and Bing AI Overview
  • LLM Optimization (ChatGPT, Perplexity & Google Gemini)
  • Voice Assistant Optimization (Alexa, Siri, Google Assistant)
  • Social Search (Tiktok and Meta Search)

Taught by

Mostafa ElBermawy

Reviews

4.5 rating at Independent based on 21 ratings

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