Overview
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Prepare for a career in the high-growth field of data analytics. In this program, you’ll learn in-demand skills like Python, Excel, and SQL to get job-ready in as little as 4 months.
Data analysis is the process of collecting, storing, modeling, and analyzing data that can inform executive decision-making, and the demand for skilled data analysts has never been greater.
This program will teach you the foundational data skills employers are seeking for entry-level data analytics roles. It will not only help you start your career in data analytics, but also provides a strong foundation for future career development in other paths such as data science, artificial intelligence, deep learning, or data engineering.
You’ll learn the latest skills and tools used by professional data analysts including Excel spreadsheets, Python, Pandas, Numpy, Jupyter Notebooks, Cognos Analytics, and more. You’ll work with a variety of data sources and project scenarios to gain practical experience with data manipulation and applying analytical skills. You'll also have the option to learn how generative AI tools and techniques are used in data analysis.
In addition to a portfolio of projects and a Professional Certificate from IBM to showcase your expertise, you’ll earn an IBM Digital badge and gain access to career resources to help you in your job search.
This program is ACE® and FIBAA recommended—when you complete, you can earn up to 12 college credits and 6 ECTS credits.
Syllabus
- Course 1: Introduction to Data Analytics
- Course 2: Excel Basics for Data Analysis
- Course 3: Data Visualization and Dashboards with Excel and Cognos
- Course 4: Python for Data Science, AI & Development
- Course 5: Python Project for Data Science
- Course 6: Databases and SQL for Data Science with Python
- Course 7: Data Analysis with Python
- Course 8: Data Visualization with Python
- Course 9: IBM Data Analyst Capstone Project
- Course 10: Generative AI: Enhance your Data Analytics Career
- Course 11: Data Analyst Career Guide and Interview Preparation
Courses
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Working knowledge of SQL (or Structured Query Language) is a must for data professionals like Data Scientists, Data Analysts and Data Engineers. Much of the world's data resides in databases. SQL is a powerful language used for communicating with and extracting data from databases. In this course you will learn SQL inside out- from the very basics of Select statements to advanced concepts like JOINs. You will: -write foundational SQL statements like: SELECT, INSERT, UPDATE, and DELETE -filter result sets, use WHERE, COUNT, DISTINCT, and LIMIT clauses -differentiate between DML & DDL -CREATE, ALTER, DROP and load tables -use string patterns and ranges; ORDER and GROUP result sets, and built-in database functions -build sub-queries and query data from multiple tables -access databases as a data scientist using Jupyter notebooks with SQL and Python -work with advanced concepts like Stored Procedures, Views, ACID Transactions, Inner & Outer JOINs through hands-on labs and projects You will practice building SQL queries, work with real databases on the Cloud, and use real data science tools. In the final project you’ll analyze multiple real-world datasets to demonstrate your skills.
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Analyzing data with Python is a key skill for aspiring Data Scientists and Analysts! This course takes you from the basics of importing and cleaning data to building and evaluating predictive models. You’ll learn how to collect data from various sources, wrangle and format it, perform exploratory data analysis (EDA), and create effective visualizations. As you progress, you’ll build linear, multiple, and polynomial regression models, construct data pipelines, and refine your models for better accuracy. Through hands-on labs and projects, you’ll gain practical experience using popular Python libraries such as Pandas, NumPy, Matplotlib, Seaborn, SciPy, and Scikit-learn. These tools will help you manipulate data, create insights, and make predictions. By completing this course, you’ll not only develop strong data analysis skills but also earn a Coursera certificate and an IBM digital badge to showcase your achievement.
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Visualizing data is used by virtually every discipline these days. It is used for analyzing web traffic to determine peak server load, growth and death rate of populations for biological analysis, analyzing weather patterns over time, stock market trends, and so on. Simply put, Data Visualization brings meaning to numbers that help people understand it. Seeing the data change can draw attention to trends and spikes that may otherwise go unnoticed. Python is an open-source (free) programming language has libraries that can be used to read and make useful graphics to present the data. In this course, you will create an application that reads data from CSV files. You will learn how to visualize the data using various techniques using existing Python libraries. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Kickstart your Python journey with this beginner-friendly, self-paced course taught by an expert. Python is one of the most popular programming languages, and the demand for individuals with Python skills continues to grow. This course takes you from zero to programming in Python in a matter of hours—no prior programming experience is necessary! You’ll begin with Python basics, including data types, expressions, variables, and string operations. You will explore essential data structures such as lists, tuples, dictionaries, and sets, learning how to create, access, and manipulate them. Next, you will delve into logic concepts like conditions and branching, learning how to use loops and functions, along with important programming principles like exception handling and object-oriented programming. As you progress, you will gain practical experience reading from and writing to files and working with common file formats. You’ll also use powerful Python libraries like NumPy and Pandas for data manipulation and analysis. The course also covers APIs and web scraping, teaching you how to interact with REST APIs using libraries like requests and extract data from websites using BeautifulSoup. You will practice and apply what you learn through hands-on labs using Jupyter Notebooks. By the end of this course, you’ll feel comfortable creating basic programs, working with data, and automating real-world tasks using Python. This course is suitable for individuals interested in pursuing careers in Data Science, Data Analytics, Software Development, Data Engineering, AI, and DevOps and a variety of other technology-related roles.
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Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their own domain. No prior experience with spreadsheets or coding is required - all you need is a device with a modern web browser and the ability to create a Microsoft account to access Excel online at no cost. If you have a desktop version of Excel, you can also easily follow along with the course. Throughout this course, you'll gain valuable experience working with data sets and spreadsheets. We'll start by introducing you to spreadsheets like Microsoft Excel and Google Sheets, and show you how to load data from multiple formats. From there, you'll learn how to perform basic data wrangling and cleansing tasks using functions, and expand your knowledge of data analysis through the use of filtering, sorting, and pivot tables. There is a strong focus on practice and applied learning in this course. With each lab, you'll have the opportunity to manipulate data and gain hands-on experience using Excel. You'll learn how to clean and format your data efficiently, and convert it into a pivot table to make it more organized and readable. The final project will allow you to showcase your newly acquired data analysis skills by working with real data sets and spreadsheets. By the end of this course, you'll have a solid foundation in using Excel for data analysis. You'll have worked with multiple data sets and spreadsheets, and will have the skills and knowledge needed to effectively clean and analyze data without having to learn any code. So let's get started!
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This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.
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Learn how to create data visualizations and dashboards using spreadsheets and analytics tools. This course covers some of the first steps for telling a compelling story with your data using various types of charts and graphs. You'll learn the basics of visualizing data with Excel and IBM Cognos Analytics without having to write any code. You'll start by creating simple charts in Excel such as line, pie and bar charts. You will then create more advanced visualizations with Treemaps, Scatter Charts, Histograms, Filled Map Charts, and Sparklines. Next you’ll also work with the Excel PivotChart feature as well as assemble several visualizations in an Excel dashboard. This course also teaches you how to use business intelligence (BI) tools like Cognos Analytics to create interactive dashboards. By the end of the course you will have an appreciation for the key role that data visualizations play in communicating your data analysis findings, and the ability to effectively create them. Throughout this course there will be numerous hands-on labs to help you develop practical experience for working with Excel and Cognos. There is also a final project in which you’ll create a set of data visualizations and an interactive dashboard to add to your portfolio, which you can share with peers, professional communities or prospective employers.
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In an increasingly data-centric world, the ability to derive meaningful insights from raw data is essential. The IBM Data Analyst Capstone Project gives you the opportunity to apply the skills and techniques learned throughout the IBM Data Analyst Professional Certificate. Working with actual datasets, you will carry out tasks commonly performed by professional data analysts, such as data collection from multiple sources, data wrangling, exploratory analysis, statistical analysis, data visualization, and creating interactive dashboards. Your final deliverable will include a comprehensive data analysis report, complete with an executive summary, detailed insights, and a conclusion for organizational stakeholders. Throughout the project, you will demonstrate your proficiency in tools such as Jupyter Notebooks, SQL, Relational Databases (RDBMS), and Business Intelligence (BI) tools like IBM Cognos Analytics. You will also apply Python libraries, including Pandas, Numpy, Scikit-learn, Scipy, Matplotlib, and Seaborn. We recommend completing the previous courses in the Professional Certificate before starting this capstone project, as it integrates all key concepts and techniques into a single, real-world scenario.
Taught by
Alex Aklson, Hima Vasudevan, Joseph Santarcangelo, Rav Ahuja, Sandip Saha Joy and Steve Ryan