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Semrush Academy

How to Hire a Digital Marketer - Best Practices with Eli Schwartz

via Semrush Academy

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Overview

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Learn when and how to hire the best digital marketer for your business in this free course from Semrush Academy, led by Eli Schwartz.

Syllabus

  • Intro
    • Throughout this course, you’ll start by identifying when an ideal time is to hire a digital marketer based on your business’s needs. You’ll learn about budget considerations, compensation, and the overall hiring process.
  • Deciding to hire a digital marketer
    • When is the right time to hire a digital marketer for your business? In this lesson, Eli walks you through the thought process and helps you decide if hiring is the right decision or if outsourcing is the way to go.
  • Hiring process
    • From crafting a job description to making a hiring decision, and all the steps in between, this lesson details everything you need to know in order to make the hiring process a breeze.
  • Management
    • Once you hire a digital marketer, what does the management process look like? This lesson will walk you through onboarding, managing, and supporting your new hire.

Taught by

Eli Schwartz

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