New to Semrush? This is where to start — built for agencies. This course walks you through everything you need to hit the ground running across your client portfolio: setting up your workspace, tracking rankings, auditing client sites, and reporting. Whether you've never touched the platform or just need a proper foundation, you'll have a live SEO operation running across your accounts in no time.

Syllabus

Start Your SEO Journey with Semrush

Welcome to the course! Meet your host, get to know the structure, and make sure to download the Getting Started worksheet so you can work alongside us in every lesson.

Get to Know the Semrush Platform

Get familiar with the platform and learn about the key tools we'll be working with throughout this course.

How Semrush is Organized

Like any good workspace, organization is key to keeping your goals clear and your workflow running smoothly. Learn how Semrush structures everything into folders, tools, and targets — and why it matters.

Understand Position Tracking and Targets

Before you set anything up, it helps to understand why Position Tracking is one of the most important tools in your kit. Learn what it does, how targets work, and how to plan your setup before you dive in.

Set Up Folders for Multiple Clients

Managing SEO across multiple clients means keeping everything clean and separate from day one. Learn how to create and name folders for each client, handle regional domains, and set up sharing so the right people have the right access from the start.

Welcome to Site Audit

A site audit is the foundation of any solid SEO strategy for your clients. Learn how Semrush crawls client sites the same way a search engine does, what the health score actually means, and how to start fixing what's holding their rankings back.

Set Up Position Tracking

Time to put Position Tracking to work. Follow along as we configure your first campaign, add your keywords, and walk through how to read your first set of results.

Track Multiple Targets in One Campaign

Learn how to monitor your site across different contexts — desktop vs. mobile, varying countries, different search engines — all within a single Position Tracking campaign.

Manage User Access and Keyword Limits

Your keyword pool is shared across your whole account, not just one project. Learn how to give teammates access to the right folders and divide your keyword budget so everyone has what they need.

Set Permissions for Your Team

Learn the difference between account-level roles — Owner, Admin, and User — and how to pair them with the right folder-level permissions so everyone on your team sees exactly what they should.

Configure Your Site Audit Crawl Settings

Getting your crawl settings right makes the difference between an audit that catches everything and one that misses the point. Learn how to set your crawl scope, page limit, crawl source, and schedule before you hit start.

Prioritize Issues and Assign Fixes

Great data only goes so far if you can't share it with clients. Learn the two ways Semrush lets you report — quick exports and fully customisable branded reports — and when to use each one.

Overview of Reporting

Great data only goes so far if you can't share it. Learn the two ways Semrush lets you report — quick exports and fully customizable reports — and when to use each one.

Create and Schedule Your Reports

Need to get data to a client fast, or build a detailed branded report from the ground up? Learn how to use both export options in Semrush and set up automatic delivery so your clients always have the latest numbers.

Connect Google Analytics and Search Console

Semrush data tells you a lot — but pairing it with your client's Google Analytics and Search Console data tells you the full story. Learn how to connect both tools and bring real traffic and search performance data into client reports.

Congratulations and Next Steps

You made it — congratulations! Before you complete the assessment and share your certificate on LinkedIn (make sure to tag us!), let's take a moment to map out your next steps and keep the momentum going across your client accounts.

Would You Recommend This Course?

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