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University of Cape Town

Strategic Business Management

University of Cape Town via GetSmarter

Overview

Achieve business excellence through a dynamic and competitive strategy that drives success.

On completion of this course, you’ll walk away with: The tools to develop both a business strategy plan and an implementation plan. The skills to conduct various analyses and understand the external macro-environmental factors. The ability to define the micro-economic factors that will affect your business management success. Knowledge of your competitive business advantages that you can continue to develop and maximise. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Introduction to strategic management
  • Module 2: Theory and evolution of strategic business management
  • Module 3: Organisational goals and values
  • Module 4: Environmental analysis
  • Module 5: Internal and SWOT analyses
  • Module 6: Sustainable Competitive Advantage (SCA)
  • Module 7: The formulation of forward-thinking strategy
  • Module 8: Strategy implementation
  • Module 9: Evaluation and control
  • Module 10: Strategic alignment and ensuring sustainability

Taught by

Dr David Priilaid

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