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Trailhead

Learn Developer Fundamentals in Marketing Cloud

Salesforce via Trailhead

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Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off
One annual plan covers every course and certificate on Coursera. 40% off for a limited time.
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Expand your developer skills to unlock the power of Marketing Cloud tools.
  • Get to know the tools and technologies you use to develop for Marketing Cloud.
  • Use Contact Builder to manage your Marketing Cloud contacts.
  • Create a data model and organize your data in Marketing Cloud.
  • Protect your account and data with enhanced security options.
  • Learn how and when to delete contacts in Marketing Cloud.

Syllabus

  • Marketing Cloud Engagement Developer Basics
    • Explore Developer Tools
    • Learn Administration Basics
    • Set Up Your Developer Environment
    • Create an API Request
  • Marketing Cloud Engagement Contact Management
    • Understand Contacts and Contact Model Relationships
    • Configure Contact Models
    • Learn About Data Extensions
    • Manage Contact Data
    • Explore Synchronized Data Sources
  • Marketing Cloud Engagement Data Management
    • Design Your Data Model
    • Build Your Data Model
    • Move Your Data
    • Collect Data with a Send Log
    • Query Data with SQL
  • Marketing Cloud Engagement Security
    • Get to Know Marketing Cloud Engagement Security
    • Manage Your Encryption Keys
    • Secure Your Web and Landing Pages
    • Keep Your Data Safe
  • Contact Deletion in Marketing Cloud Engagement
    • Determine When and Where to Delete Contacts
    • Delete Contacts in Contact Builder
    • Delete Contacts with the REST API
    • Follow Best Practices for Deleting Contacts

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