Strategic Business Acumen for Designers

A four-week online course helping mid-level designers connect their work to business strategy—covering business foundations, strategic positioning, business models and metrics, and becoming a strategic design partner.

Syllabus

Week 1: Business Foundations — Gain a solid understanding of essential business concepts, organizational structures, and how they shape the context in which designers operate.
Week 2: Strategic Positioning & Opportunities — Learn to analyze market landscapes, identify strategic opportunities, and develop insights that align design work with business objectives.
Week 3: Business Models & Metrics — Explore various business models and key performance indicators, understanding how they influence design decisions and priorities.
Week 4: Becoming A Strategic Design Partner — Elevate your role by applying strategic frameworks, connecting design to business outcomes, and effectively communicating the value of design initiatives.