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Semrush Academy

Search and Conversions for Agencies: A Data-Driven Framework

via Semrush Academy

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After growing his digital firm from $0 to $7M in revenue without any advertising, Andy Crestodina is sharing the specific approaches that he used for both search and conversion, cheese and mousetrap.

Syllabus

  • Lesson 1. The Agency Website and Conversion Optimization
    • In the first lesson, you’ll delve into a conversion strategy which explores demand, pipeline, and lead generation, so you can make immediate impactful improvements. Learn how to maximize the value of your existing traffic and extract greater value from your current visitors.
  • Lesson 2. SEO tactics for Digital Agencies
    • In this lesson, you’ll learn about search optimization and how to create a steady stream of demand for your website by combining conversion tactics with search tactics.
  • Lesson 3. Maximize Growth with GA4
    • In this final lesson, Andy will walk you through Google Analytics 4 (GA4) so you know exactly how to measure the performance of your website and page content.

Taught by

Andy Crestodina

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