Strategic Corporate Communication

Dartmouth College via edX Professional Certificate

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Provider

edX Professional Certificate
Pricing

$996.00
Languages

English
Certificate

Certificate Available
Level

Intermediate

Found in

Overview

In the Strategic Corporate Communication professional certificate, Paul A. Argenti, Professor of Corporate Communication at the Tuck School of Business, draws upon his decades of experience teaching, consulting, and writing about corporate communication to offer four courses that cover essential considerations, approaches, frameworks, and skills for communication professionals in today’s corporate world.

Over the course of the certificate, learners will gain experience:

Creating alignment between strategy and execution through communication
Analyzing constituencies and delivering messages effectively
Determining corporate reputation and exploring why it matters in their organizational contexts
Crafting crisis communication plans
Identifying their corporation’s responsibility and purpose

Syllabus

Courses under this program:
Course 1: Communicating Strategically

This course from Tuck Executive Education at Dartmouth equips future leaders with the skills to communicate strategically within a business context.

Course 2: Corporate Brand and Reputation

This course from Tuck Executive Education at Dartmouth provides an in-depth exploration into the essence of corporate branding and reputation, two pivotal facets of modern business strategy.

Course 3: Crisis Communication and Management

This course from Tuck Executive Education at Dartmouth hones in on the essential considerations and strategies for mastering the art of crisis communication and management, a critical competency for today's leaders.

Course 4: Corporate Responsibility

This course from Tuck Executive Education at Dartmouth offers a comprehensive look into the essence of corporate responsibility and how it shapes a business's positioning in the modern landscape.

Courses

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3 weeks, 3-5 hours a week, 3-5 hours a week
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This course from Tuck Executive Education at Dartmouth provides an in-depth exploration into the essence of corporate branding and reputation, two pivotal facets of modern business strategy. Learners will differentiate between corporate and product brands, understand the complexities of brand architecture, and appreciate the symbiotic relationship between brand and people, especially within the context of social media engagement. The course will also dissect the significance of corporate reputation, providing learners with context and tools to value reputation, identify risks, and assess potential surprises that could impact the company's public perception.

Learners will complete this course with practice in and resources for managing and safeguarding corporate brand and reputation, ensuring they can lead with confidence in the stewardship of these intangible yet invaluable assets.

This course was designed to be the second in the Strategic Corporate Communication professional certificate. You will get the most out of the contents and assignments for this course if you complete it after Communicating Strategically and before Crisis Communication and Management, and Corporate Responsibility.
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4 weeks, 3-5 hours a week, 3-5 hours a week
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This course from Tuck Executive Education at Dartmouth hones in on the essential considerations and strategies for mastering the art of crisis communication and management, a critical competency for today's leaders. Learners will explore the dual nature of crises as threats and potential opportunities for organizational growth and resilience. The curriculum is designed to differentiate between mere organizational drama and true crises, enabling learners to implement strategic plans effectively under pressure.

This course will equip learners with the tools and frameworks necessary to create their own crisis communication plans and lead effectively during a crisis. This will ensure they can protect and even enhance their organization's reputation when it matters most.

This course was designed to be the third in the Strategic Corporate Communication professional certificate. You will get the most out of the contents and assignments for this course if you complete it after Communicating Strategically and Corporate Brand and Reputation, and before Corporate Responsibility.
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4 weeks, 3-5 hours a week, 3-5 hours a week
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This course from Tuck Executive Education at Dartmouth offers a comprehensive look into corporate responsibility and how it shapes a business's positioning in the modern landscape. Learners will engage with critical questions like a business's fundamental purpose and weigh the balance between profit and public interest.

Through an in-depth exploration of environmental, social, and governance (ESG) issues, the course provides a framework for understanding and articulating an organization's purpose and its implications for reputation and perception. Learners will leave the course with a nuanced understanding of how to integrate corporate responsibility into their leadership approach and the broader strategic positioning of the organization, ensuring that values are translated into action.

This course was designed to be the fourth and final Strategic Corporate Communication professional certificate. You will get the most out of the contents and assignments for this course after you complete Communicating Strategically, Corporate Brand and Reputation, and Crisis Communication and Management.