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FAST CLASS: Business of Commercial Food Photography

via CreativeLive

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Overview

FAST CLASS:

Try a Fast Class – now available to all CreativeLive subscribers! Fast Classes are shortened “highlight” versions of our most popular classes that let you consume 10+ hours in about 60 minutes. We’ve edited straight to the most popular moments, actionable techniques, and profound insights into bite-sized chunks– so you can easily find and focus on what matters most to you. (And of course, you can always go back to the full class for a deep dive into your favorite parts.)

Full-length class: Business of Commercial Food Photography with Andrew Scrivani

SUBSCRIBE TO CREATIVELIVE and cue up this class and other FAST CLASS classes anytime.

COURSE DESCRIPTION:

Being confident in your photography is only the start of growing your success as a food photographer. Knowing how to pitch yourself to clients, communicate with vendors, and set yourself apart from a populated market are just some of the business techniques that are essential in seeing you profit from your work. Andrew Scrivani joins CreativeLive to help you take your photography and business to a place where you can start making it a successful career. He’ll cover:

How to get work in the Food Photography Industry
How to promote and network yourself to grow your client list
Techniques on communicating with your vendors and clients on set and off

Make your photography work for you and make money while shooting what you love.

Syllabus

Class Introduction
How To Get Work As A Food Photographer
Understanding Your Skill Level and Your Market
How To Grow Your Business
Opportunities In Commercial Food Photography
How Do You Market Yourself
The Importance of Attitude and Communication
Understanding Insurance Responsibilities and Liability
Understanding Taxes and Accounting
The Importance of Representation and How To Get It
File Management and Protection
Understanding Stock Photography as a Business
Contracts: The Law and Your Rights
Negotiating with Clients: 10 Questions you Need to Ask–Part 1
Negotiating with Clients: 10 Questions you Need to Ask–Part 2
Negotiating and Talking Money with Clients
Who are the Players in Commercial Food Photography
How to Manage Client Expectations
How to Assemble a Team
The Production Team
On Set Support
Editors and Post Production
What Expenses are Associated with a Shoot
What is Usage?
How to Anticipate Expenses
Calculating Price Based on Rates, Usage and Expenses
Where do You Go Next?
Continuing Education and Research
How to Get your Work Out There and Get Noticed
Treatments and Final Wrap-Up

Taught by

Andrew Scrivani

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