YouTube Insights: Crack the Algorithm

Overview

Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this course, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.

Syllabus

YouTube Insights: Crack the Algorithm

Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this lesson, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision.