Building Tech Products that Customers Love

Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off

One annual plan covers every course and certificate on Coursera. 40% off for a limited time.

Based on the best-selling book, Inspired, by Marty Cagan. This course provides a deep dive into creating tech products that customers love. It covers the principles behind successful product development, from idea conception to scaling, with actionable frameworks for delivering products that meet customer needs. This guide takes insights from top tech companies and highlights the importance of a well-defined product vision, team roles, and strategies like OKRs and discovery methods. Learners will also understand the critical elements of product discovery, prototyping, and testing to mitigate risk and ensure value. The course will help foster creativity and collaboration within product teams, offering practical tools and techniques to avoid common pitfalls. This course is ideal for product managers, designers, engineers, and anyone involved in the tech product lifecycle. Prior knowledge of product development concepts and customer-centric design will be beneficial. Copyright © 2018 by Wiley. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.

Syllabus

Lessons from Top Tech Companies

In this section, we explore the strategies and practices that drive success in top tech companies.

The Right People

In this section, we explore cross-functional roles and how autonomous squads merge customer insight, data, and business goals for accountable outcomes. We share principles for structuring mission-oriented teams at scale.

The Right Product

In this section, we examine why defining the right product begins long before coding starts.

The Right Process

In this section, we clarify customer problems and run iterative feasibility, usability and value prototypes. We then guide stakeholder alignment to embed discovery practices at scale.

The Right Culture

In this section, we contrast healthy and struggling product teams, pinpointing behaviors and blockers that sap innovation and delivery velocity. We then outline practices that foster resilient, experimentation-driven product culture.