Track Basic Metrics

Overview

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This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.

Syllabus

Module 1: Understanding Email Marketing Metrics - Foundation

Establish foundational understanding of email marketing metrics and their business significance for data-driven marketing decisions.

Module 2: MailChimp Campaign Reports - Core Application

Develop practical skills for navigating MailChimp's analytics dashboard and interpreting campaign performance data for strategic decision-making.

Module 3: Building Tracking Systems - Integration & Assessment

Build practical tracking systems for email marketing performance monitoring and develop strategic goal-setting capabilities for continuous improvement.