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Coursera

Retail Merchandising and Supply Chain Management

EDUCBA via Coursera

Overview

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Master the complete retail supply chain from category planning to inventory replenishment. Learn how leading retailers optimize merchandising, pricing, promotions, assortment, and distribution to drive profitability and customer satisfaction. This comprehensive course provides a practical understanding of retail supply chain management and its critical role in modern retail operations. Learners will explore retail supply chain structures, category management frameworks, merchandise planning, assortment optimization, store clustering, space management, planograms, pricing strategies, promotional planning, markdown management, and product lifecycle management. The course also covers private labels, retail packaging, sustainable packaging practices, retail distribution models, replenishment strategies, Vendor Managed Inventory (VMI), Continuous Replenishment Programs (CRP), Collaborative Planning Forecasting and Replenishment (CPFR), and Direct Store Delivery (DSD). By the end of the course, learners will be able to make informed retail supply chain decisions, improve inventory performance, strengthen supplier collaboration, optimize product availability, and support profitable retail growth through data-driven planning and execution.

Syllabus

  • Foundations of Retail Supply Chain Management
    • Learn how retail supply chains operate, understand key supply chain flows, and evaluate strategic, tactical, and operational decision-making frameworks that drive retail performance.
  • Mastering Category Management
    • Develop expertise in category management processes, category assessment, performance measurement, category strategies, implementation practices, and supplier collaboration models.
  • Merchandise Planning and Assortment Excellence
    • Master merchandise forecasting, budgeting, Open-to-Buy planning, assortment development, and data-driven assortment optimization techniques.
  • Store Optimization, Pricing and Promotion Management
    • Explore store clustering, space management, planograms, pricing strategies, promotional planning, promotion optimization, and markdown management practices.
  • Product Lifecycle and Advanced Retail Replenishment
    • Learn product lifecycle management, private label strategies, sustainable packaging, retail replenishment, VMI, CPFR, and advanced retail distribution models.

Taught by

EDUCBA

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