Promote Community Events With AI

Overview

Learn how to market community events with clarity, strategy, and creativity. This course teaches you how to define your event’s purpose, set meaningful goals, and shape messaging that resonates with the audiences you want to reach. You’ll explore how to select the most effective marketing channels, partnerships, and sponsorship opportunities to support your outreach. You’ll also develop compelling promotional content and create polished, visually engaging materials using Adobe Express. By the end, you’ll be equipped to confidently promote community events that attract attention and drive participation.

Syllabus

Basics of event marketing

This module introduces the foundational elements of community event marketing—from identifying your event type to defining goals, understanding your audience, and choosing the right channels to reach them effectively.

Creating your marketing materials

This module guides you through developing clear, compelling event marketing content—from outlining your promotional materials to designing event flyers, sharing with your community, and evaluating your marketing results. You’ll apply your earlier planning to produce polished visuals using Adobe Express.