Price Talk Tactics

Overview

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The course is built for sales professionals working in B2B, SaaS, enterprise, retail, channel sales, and client-facing roles where pricing conversations are frequent and consequential. It assumes learners already have experience participating in sales calls or negotiations and are ready to refine how they handle pricing rather than learn basic sales fundamentals. The emphasis throughout is on practical skill development that can be applied immediately in live conversations.

Syllabus

Core Price-Negotiation Tactics

In this module, learners build a shared vocabulary for price negotiations by examining three foundational tactics used in sales conversations. Through concrete examples and annotation practice, learners learn to recognize anchoring, bracketing, and trade-offs as they appear in real deal language.

Apply Anchors and Trade-Offs in Live Price Talks

In this module, learners move from recognition to execution. They practice setting strong anchors, responding to counter-anchors, and trading non-price concessions to protect margin mirroring how experienced sales professionals manage real negotiations.