Sales Questions Answered: Practical Advice

Chris Croft is an internationally recognised business trainer and author specialising in practical sales, management, and professional skills. Miles Croft is a sales and business expert with practical experience in sales conversations and customer relationships. Together, Chris and Miles answer real sales questions with clear, actionable advice. This course gives beginner and intermediate sales professionals practical tools for handling common sales challenges. You’ll learn how to prepare for sales meetings, re-engage stalled prospects, and move indecisive customers towards a decision. You’ll learn how to respond to discount requests by focusing on value, negotiating thoughtfully, and knowing when to walk away. You’ll also learn how to position yourself honestly against competitors and differentiate your product when alternatives seem similar. The course explores how to build strong customer relationships while still achieving short-term sales goals. You’ll learn about consultative selling, sales ethics, and the role of likeability and rapport in building trust. You’ll also learn the difference between assertive and manipulative selling. Finally, you’ll develop the resilience and professionalism needed to handle difficult sales situations. This includes dealing with aggressive or dishonest customers, managing conversations when you don’t have all the answers, and staying motivated when your pipeline is quiet. You’ll also learn how effective follow-up can support onboarding, retention, referrals, and long-term sales success.