Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off

One annual plan covers every course and certificate on Coursera. 40% off for a limited time.

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this course, you will learn the art of persuasion in business communication, an essential skill for leaders, managers, and professionals. The course is designed to help you craft and deliver persuasive speeches, master communication strategies, and build lasting credibility with your audience. By exploring key aspects of persuasive communication, you will enhance your ability to influence others, whether you're presenting to clients, colleagues, or stakeholders. Throughout the course, you will first discover the building blocks of a successful persuasive speech, including identifying goals, creating impactful messages, and crafting strong openings. You will also dive into the importance of supporting your arguments with compelling stories and visuals, which will elevate your delivery and keep your audience engaged. Additionally, you will have opportunities to practice your skills, with video rehearsals and feedback to refine your approach. As you move forward, the course will guide you through developing a complete persuasive presentation, from crafting a powerful conclusion to engaging in difficult dialogues. You will also have access to resources that will help you continue learning beyond the course, ensuring your skills grow over time. This course is ideal for anyone looking to boost their persuasive communication abilities in a business setting. Whether you're an entrepreneur, manager, or professional seeking to refine your presentation skills, this course will help you communicate more effectively and persuasively. No prior experience in public speaking is required, but a desire to improve communication skills is essential. This course is suitable for learners at an intermediate level. By the end of the course, you will be able to craft persuasive messages, deliver compelling speeches, engage audiences with powerful storytelling, and confidently navigate difficult communication scenarios.

Syllabus

Identifying Your Persuasion Goals

In this module, we will explore how to set clear persuasion goals for your speech and develop strategies to craft messages that resonate with your audience. We will also uncover common mistakes and techniques for avoiding them to ensure your speech is both engaging and convincing. Lastly, we will practice creating persuasive elements to fine-tune your delivery.

Building Your Persuasion Talk

In this module, we will dive into the process of crafting and structuring your persuasive talk. You'll learn how to navigate challenging conversations and enhance your persuasive abilities by practicing real-world dialogue. This section also includes insights from an expert, TJ Walker, to guide your learning.

Refining Your Persuasion Skills

In this module, we will focus on refining your persuasive communication skills by exploring additional resources and answering any questions you have. You'll gain deeper insights into your current strengths and learn how to continuously improve your persuasive delivery through targeted exercises and expert feedback.