Brand Play: Name, Image, Likeness (NIL) Legal Essentials

This course gives you a practical grounding in name, image, and likeness (NIL) law, from how NIL came about to the deals being negotiated today. We'll trace the legal and legislative timetable, define collectives, brand ambassadors, and pay-for-play, and work through the state-by-state rules for high school athletes, including prohibited endorsements and best practices when representing minors. We'll then turn to college revenue share, the transfer portal, and "one and done" decisions, and finish with licensing negotiations at every level and complex arrangements such as equity deals, cause-driven partnerships, and sale of rights. Whether you already advise athletes or are new to NIL work, you'll learn to spot the issues in an NIL arrangement, apply the rules that govern it, and negotiate for clients from high school prospects to retired professionals. Your guide is Dorna Taylor, a sports and entertainment attorney who negotiates NIL, endorsement, and brand-licensing deals for athletes and entertainers at every career stage. Each module pairs video lessons with key-takeaway readings, handouts, a quiz, and a hands-on activity, and the course closes with a final assessment and an interactive role play. © 2026 National Business Institute · NBI-99503